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    Report: Alpecin announced as new sponsor for Giant-Shimano – German shampoo brand commits to four-year deal

    Marcel Kittel, pro cyclist with caffeinated hair, coming in the 2015 racing season Originally shared by +PRO CYCLING WORLDTOUR Report: Alpecin announced as new sponsor for Giant-Shimano – German shampoo brand commits to four-year deal According to a report in Dutch newspaper De Telegraaf, Giant-Shimano has secured a four-year sponsorship deal with the German cosmetics and shampoo company Alpecin. From 2015 the WorldTour outfit will be known as Team Giant-Alpecin with the women's team to be known as Liv-Plantur.There is a strong possibility that the teams' registration will be transferred from the Netherlands to German. However Iwan Spekenbrink and Shimano…