New York-Lagos, which would not have garnered my wager as a likely candidate for such a premiere, is considered a highly lucrative market. “Our Lagos service will be highly attractive to Nigerian and American transatlantic travelers,” said Continental CEO Larry Kellner in a statement. “Particularly executives in energy-related industries.” The route was previously covered by the long-embattled Nigeria Airways, which finally closed its doors in 2003.

Nigeria, by the way, was ranked the world’s third most corrupt nation by a watchdog organization called Transparency International. The group says 40 percent of the country’s petroleum income is stolen or squandered by government corruption and mismanagement. Allegedly — though I can’t confirm this — one of the reasons British Airways ceased its London-Lagos flights was because its airplanes were routinely stripped of equipment, including galley supplies, furnishings and even cockpit electronics, during layovers. Rumors say armed guards will accompany crew and passengers on Continental’s flights from Newark.

Although travel to Africa has been picking up for some of the accounts we handle, I don’t think any of them will be flying this route on Continental soon.

Or will they? They go where the money is.