Oh my GOD!
Amazon links are finally working right. Thank you, Silverberry!
I never could get Brad Choate’s version (slightly different, similar effect) working; I ran across a reference that it had to do with smart quotes replacing dumb quotes (guess what I have?)
The “complex” macro uses overLIB, process tags, and I suspect there’s something I should do with encode_js in order to deal with apostrophes in the titles of books.